BMW Virtual Workshop

BMW Motorsport Virtual Workshop & Brand Experience

With global restrictions on live events, the ‘BMW Virtual Garage Experience’ provided an opportunity for BMW Motorsport and Jerry and GOVAR to create immersive experiences in a digital world to share with sponsors, partners, and customers, offering even more possibilities than live onsite events. By using the built-in features and tools in ENGAGE, the experience creators integrated CAD (computer-aided design) and 3D renders of the BMW Andretti Motorsport race cars, alongside videos, live streams and presentations. During the second masterclass, people also explored the virtual International Space Station (ISS).

Image